The Political Environment
Introduction / International Marketing
International Trade / History and Geography
Cultural Global Markets / Culture, Business Systems
The Political Environment / The International Legal Environment
Marketing Research / Emerging Markets
Multinational Market Regions / Global Marketing Management
International Marketing Channels
Exporting and Logistics: Special Issues For Business
Integrated Marketing Communications and International Advertising
Personal Selling and Sales Management
Pricing for International Markets / presentation
Negotiating with International Customers, Partners, and Regulators / presentation
presentation
